It was the famous poet Giovanni Pascoli, who formalized the name of a delicacy he loved so much, the ‘Piada’. After the Second World War, especially in the 60s, at the time of the economic boom, when a large number of Italian and foreign tourists began to flock to the beaches of the Adriatic. It was then that, along the roads leading to the sea, the first kiosks opened: real temples of a ‘Piada’ which, in the meantime, had become ‘Piadina’.